The series contains records related to Cullen Gardens and Miniature Village's radio, television, and print advertising campaigns, particularly throughout the 1980s and early 1990s. Records were also generated as a result of specific promotional activities for the opening of various site features or special events. Finally, some records were not primarily promotional in intent but were intended to communicate information to employees of Cullen companies and the general public regarding site alterations or corporate changes.
Records are arranged in subject files. Documentary forms include the following: Event invitations and agendas; press releases; restaurant menus; Cullen Gardens newspapers for visitors; Cullen Gardens support manuals for educators; souvenir booklets and calendars; brochures; tour mailings and rate cards; magazine articles; posters; employee newsletters; television advertisements recorded on videocassette; raw footage of the gardens for eventual use in television advertisements, also on videocassette; special promotional features for television on videocassette; and radio advertisements and specials on audiocassette.