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United Church of Canada. Division of Communication.
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United Church of Canada Division of Communication fonds

  • CA ON00340 F515
  • Fonds
  • 1926-2016, predominantly 1968-2002

Fonds contains fourteen series: 1) Records relating to Administration and Finance, 1967-2012, 2) Records of the United Church Publishing House, 1967-2010, 3) Records of the Retail and Distribution Department/United Church Resource Distribution, 1986-2010, 4) Records of the Graphics and Print Department, 1975-2001, 5) Records relating to Resource Coordination, 1990-2012, 6) Records relating to Publicity, Education and Information, 1969-2016, 7) Records relating to Communication Education, 1968-1997, 8) Records of the Committee on Education for Mission and Stewardship/Department of Education for Mission, 1926-1997, 9) Records relating to Regional/Conference Relations, 1967-1980, 10) Records relating to Special Projects, 1968-1982, 11) Records of the Department of Audio Visuals, 1962-1974, 12) Records of the Department of Broadcasting, 1942-1978, 13) Records of the Department of Media Services and Media Resources, 1948-2007, 14) Records relating to Website Management, 1997-2013.

United Church of Canada. Division of Communication.

Records relating to Administration and Finance

From its inception in 1968 the Division of Communication has been overseen by an Executive and a Secretary, later termed the General Secretary and Executive Minister. The Secretary and succeeding roles were the heads of the Division, and the Executive were responsible for communicating with other Division Secretaries as well as counterparts in other denominations. The Division Executive was comprised of members elected to that role by their Conference (1 per) and others elected according to function (such as Chair, Vice-chair, Committee/Taskforce Chairs etc.) by the General Council. The Executives were also responsible for setting policy and overall direction for the work to be carried out in the program units and by the staff of the Division. The Department of Finance and Administration was established in 1985 with responsibility for all of the accounting and budgeting within the Division. The department dissolved in 1993 and the work was adopted by the General Secretary’s office in 1994.

Series contains eight subseries: 1) Minutes, 1967-1999, 2) Reports, 1968-1990, 3) Correspondence, 1968-1983, 4) Financial Records, 1968-1998, 5) Office Files, 1967-2001, 6) Records of thee General Secretaries, 1968-2008, 7) Records of the Division Management Team, 1991-1998, 8) Records of the Communications Group, 2008-2012.

United Church of Canada. Division of Communication.

Correspondence

Subseries contains general correspondence of the executive and correspondence concerning meetings, departmental work and ecumenical relationships 1968-1983.

United Church of Canada. Division of Communication.

Office Files

Series contains office files concerning: Computers, Software and Websites; Division Events; Historical Documents; Inter-church Correspondence; Manuals, Policies and Guides; Objectives and Organizational Structure; Personnel and Job Descriptions; and Records Management and Archives 1967-2001.

United Church of Canada. Division of Communication.

Records of the Division Management Team

In addition to the Division Executive there was a Division Management Team that was a staff group comprised of the General Secretary, Directors of the five Division departments and managers from those departments. There were twelve people involved, six men and six women. The term "team" was unique to the Division as the other Divisions had fewer staff and departments.

Subseries contains minutes, correspondence and other related records created by the Division Management Team 1991-1998.

United Church of Canada. Division of Communication.

Records of the Communications Group

The purpose of the Communications Group was to galvanize people with communications responsibilities from units within the General Council Office, in order to implement a strategic communications program for the GCO. The goal was to create a simple, consistent, collaborative, efficient, and effective program. The General Council Secretary assigned the responsibility to develop and manage the communication to the Executive Minister of the Communications. The Communications Group focused on corporate communication tools that were produced to inform while the Publishing Group focused on resources produced to animate a program (See Series 2).

Subseries contains minutes and correspondence of the Communications Group 2008-2012.

United Church of Canada. Division of Communication.

Records relating to Special Projects

Special projects were created by the United Church to use the media, especially television, to bring the message of the Church to the general public. The Division of Communication and specifically the departments dealing with av were heavily involved. These projects included attempts to generate interest in United Church activities in selected locales under the auspices of Media Plans I-III in the 1970s. The results of these broadcasts were analysed and the remaining work was left to the Conferences. Three television specials, "Mediamix," 1971, "The Fiftieth Anniversary National Event," 1975, and "These Things We Share," 1981, which promoted the mission of the Church, were contained under the rubric of special projects.

Series contains seven subseries: 1) Records relating to R.S.V.P. Telecasts, 1968-1969, 2) Records related to Mediamix, 1970-1973, 3) Records related to Media Plan I, 1973-1974, 4) Records related to Media Plan II, 1974-1975, 5) Records related to Media Plan III/Media Outreach, 1975-1980, 6) Records related to the Fiftieth Anniversary National Event, 1974-1975, 7) Records related to the United Church Television Special “These things we share”, 1974-1982.

United Church of Canada. Division of Communication.

Records related to R.S.V.P. Telecasts

Respond by Sharing in a Variety of Projects (R.S.V.P.) Telecasts were fundraising campaigns to promote a million dollar increase in contributions to international aid and development. The telecasts were produced by the Broadcasting Department. They were filmed in Winnipeg and featured United Church Moderator Dr. Bob McClure. The spots aired in late 1968 and surveys were collected in 1969.

Subseries contains correspondence, reports and press concerning R.S.V.P. Telecasts 1968-1969.

United Church of Canada. Division of Communication.

Records related to Mediamix

Mediamix was a national advertising programme constituted by the 25th General Council. Mediamix was created in partnership with Stewardship Services Department and in consultation with other denominations. The goal of the programme was to convey to Church members and the public at large the positive work of the mission of the Church and the need for support of these policies and programs.

Subseries contains minutes, correspondence, reports, press, financial documents etc. concerning the production of Mediamix 1970-1973.

United Church of Canada. Division of Communication.

Records related to Media Plan I

Media Plan I was established out of Mediamix through Bruce Marsh. Marsh prompted the Division to design a new approach to reach United Church members through TV spots in primetime programming with the purpose of informing United Church members about the message and work of the Church in order to foster financial involvement. In that process members of the general public would be informed and develop an appreciation of the Church and its projects to prompt a positive response. Media Plan I was the name given to the pilot educational campaigns in Barrie, Peterborough and Ottawa in early 1974. The report on this project indicated that TV spots reached a broad United Church audience with strong acceptance but the radio spots followed at a distance when reaching members. However while using guest personalities on radio reached fewer people those listening were impacted.

Subseries contains correspondence, reports, promotional material, financial records and press re Media Plan I 1973-1974.

United Church of Canada. Division of Communication.

Records related to Media Plan II

Media Plan II was developed in response to Media Plan I but referred to any Media Plan education campaign which used the existing TV and radio spots. Thunder Bay, B.C. Conference and the Golden Horseshoe were the test sites.

Subseries contains correspondence, reports, financial records etc. of Media Plan II 1974-1975.

United Church of Canada. Division of Communication.

Records related to Media Plan III/Media Outreach

In 1975 Media Outreach replaced term Media Plan to reflect the change of moods, motives and emphases in the media strategies developed by the Conferences and supported by the National Division. The focus of Media Outreach was on faith that makes people “tick” rather than faith in action. Hence, material was produced in co-operation with the Division of Mission in Canada. The Division of Communication developed a Media Outreach Task Force to encourage and assist the Maritime Conference and the Saskatoon Presbytery to design these informational-motivational campaigns. The same task group also communed with local congregations, presbyteries etc. to create a guidebook for media outreach.

Subseries contains reports, correspondence and notes re Media Outreach 1975-1980.

United Church of Canada. Division of Communication.

Records related to the Fiftieth Anniversary National Event

The 50th Anniversary Committee of The General Council appointed a small subcommittee to design a television program for Sunday, June 8 1975 to fill provided CBC air time. The Division of Communication was very involved in the project and Frank Brisbane chaired the subcommittee.

Subseries contains reports and planning documents re the broadcast of the 50th Anniversary Presentation 1974-1975.

United Church of Canada. Division of Communication.

Records relating to the United Church Television Special “These things we share”

These Things We Share was a United Church TV Project authorized by the General Council Executive in 1978. The program was meant to present on national TV the varied ways in which the gospel is experienced and shared in the plurality of the United Church and the current activities of the Church. The end goal was to foster people’s faith and move to actualize it.

Subseries contains planning documents, evaluations and photographs concerning These Things We Share 1974-1983.

United Church of Canada. Division of Communication.

Records of the Department of Audio Visuals

This Department of Audio Visuals was adopted by the Division of Communication through the Board of Information in 1968. The Department was responsible for instructional communication concerned with the design and use of messages which control the learning process involved in communication research, communication education, search for resources, consultation and presentation, media production, and information and promotion. More specifically the Department produced film, still pictures (photographs, slides, filmstrips) and audio cassettes, which was usually undertaken at the request of other Divisions within the Church. The Audio Visual Education Library (AVEL) was administered by the Department during this period, and it played an early role in the provision of communication education. In 1973 the Department of Audio Visual’s joined with the Department of Broadcasting to form the Department of Media Services.

Series contains five subseries: 1) Records relating to Administration, 1967-1973, 2) Records relating to Film Production, 1968-1972, 3) Records relating to Still Picture Production, 1968-1972, 4) Records relating to Audio Cassettes Production, 1971-1972, 5) Records relating to AV Consultation and AVEL, 1968-1972.

United Church of Canada. Division of Communication.

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